It's not about 'them' caring about what we do, it's about 'us' caring about what they do. SME's care about the information/records they create because they want to access the information in the present/future to make their jobs easier. IM professionals care about what happens to the information/records SME's create so we can know where the information is in the present/future to make our jobs easier. We need to let SME's know that we care about the same things as them - a problem shared is a problem halved!
It's not about 'them' caring about what we do, it's about 'us' caring about what they do. SME's care about the information/records they create because they want to access the information in the present/future to make their jobs easier. IM professionals care about what happens to the information/records SME's create so we can know where the information is in the present/future to make our jobs easier. We need to let SME's know that we care about the same things as them - a problem shared is a problem halved!