What expectation does your records management service set?

Probably the two most important things in Sales and marketing are expectation setting and expectation fulfillment.

If you've had a great sales and marketing experience with an organisation, they probably spent time setting an expectation and then followed through on it perfectly - or even over-delivered just a bit.

At the other end, we've all had bad experiences.

Organisations and people that set an expectation - and then don't follow through on it.

Sales people who make it all about themselves - instead of the problem they're supposed to be solving for you.

It's worth considering these as you look at your own records service and what it delivers to your organisation.

What does it tell people it does?

What does it actually do?

Is that under-delivery, delivery, or over-delivery?