Records, caring about people and adoption

One of the problems in records, is that people often don’t care about the things we care about.

This makes life hard.

When executives don’t care about what we care about, we don’t get funding and support.

When users don’t care about what we care about, we don’t get adoption.

The problem with this position, is that it works both ways.

Executives and users have results they need to achieve.

These results are going to determine everything about success in their current role and whether they get promoted.

When we go to them with hand wavey utopian statements about how great things are going to be once we've managed all their records, and then refuse to engage on actually measuring whether we improve their results - they think that we don't care about the things that are important to them.

What do you call a relationship in which no side cares about things that are important to the other?

What happens in that relationship?

Whose practice gets adopted?